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K-Beauty Brand Brings ‘Seriously Fun Skincare’ to Target

'I Dew Care' offers playful, impulse-friendly skincare essentials designed to make viral K-beauty routines more accessible and enjoyable.

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By: Rachel Klemovitch

Assistant Editor

The trending TikTok K-beauty brand I Dew Care is bringing its Seriously Fun Skincare to Target.

Designed to resonate with Gen Z and Millennial consumers alike, the assortment spans playful, sensorial formats and more results-driven skincare solutions. 

Products address common concerns, including dryness, acne, enlarged pores, pigmentation, and early signs of aging, while delivering affordable efficacy with memorable textures, scents, and packaging. 

From fan-favorite ice cream-inspired masks and headbands to targeted treatments like eye patches and vitamin-rich skincare, the launch ensures something for every routine, mood, and moment.

Available in stores and online from February 1, 2026, the launch introduces two signature sets:

  • That’s A Wrap (a new Target exclusive) 
  • Sundae Scoop 
  • Alongside a curated assortment of playful, impulse-friendly skincare essentials designed to make viral K-beauty routines more accessible than ever.

That’s a Wrap

This full-face collagen wrapping mask hydrates and firms in 20 minutes. It includes a plush headband and a silicone brush for at-home hydrating and firming.

Set includes 1 full-size Wrapping Mask, 1 spa headband, and 1 silicone application brush

20-minute treatment versus traditional 3+ hour collagen masks.

Collagen wrapping masks have become a viral hit in Korea and are trending in the U.S., delivering deeper hydration and enhanced skincare absorption for smooth, refreshed skin.

Sundae Scoop

This multi-mask kit looks (and smells) as good as it feels. It offers hydrating, brightening, and soothing scoops for every mood.

Sundae Scoop includes one full-size Cake My Day (Hydrating), travel sizes of Cookie O’Glow (Brightening) and Chill Mo-Mint (Soothing), plus one headband.

The kit combines fun textures and sensorial scents with effective skincare for quick, visible results.

In addition to the hero SKUs, the Target rollout features a secondary assortment of seasonal products. 

These include I Dew Care’s viral plush headbands and the Starlit Kitten Brightening Eye Patch, extending the brand’s Seriously Fun Skincare philosophy across price points and occasions.

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